Prom Dress Buying Tips – Q & A
April 30, 2012
We get many questions about prom dresses from the 1000's people that come to RaeLynn's Boutique and visit our website. From time to time we will start posting popular questions we feel that would benefit anyone looking for a prom dress. If you have any questions you would like personally answered, please visit our Contact Us page and we will reply back to you as soon as we possibly can.
Choosing the right prom dress
Q: I'm short and want to look taller for my prom. What should I do?
A: There are three elements that can help you appear taller on your special night: the right heels, the right prom dress, and the right hairstyle. First, plan on wearing high heels. Whether you add one inch or three with high heels, it's important that you look for prom dresses that will accommodate the heels. You might want to go with a cocktail length dress, but a floor length dress will add length to your body – and an illusion of height. Look for floor length prom dresses that have side slits for better maneuverability. Finally, take care in selecting your hairstyle. Go with an updo to add height – even if you need to add extensions or a hairpiece.
Where to find your Prom Dress in Indianapolis
RaeLynns Boutique, on the south side of Indianapolis, is the place to find your prom dress. During prom, we have over 1000 prom dresses on our floor, with several thousand others to choose from. Our sales associates specialize in getting to know YOU and finding the right prom dress to fit your body style as well as personality. We invite you to stop in to RaeLynn's Boutique.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Rating:
Raelynns Boutique makes prom dresses in Indiana a priority
April 12, 2012
Indianapolis, Indiana – 12-April-2012 – It's the stuff dreams are made of. Hot off the style runways, rows of brightly colored dresses thrill girls of all ages as they imagine a night at the prom, pageant or other festive gala.
RaeLynn's Boutique opened 3 1/2 years ago in a modest Greenwood storefront and has received many accolades.
It was named No. 1 boutique in Indianapolis by WRTV (Channel 6), and designer Jovani recognized it the past two years as one of its top prom dress retailers in the United States.
Owner Alison McDaniel and Bridgett Chittum are invited to swanky preview events on the East and West coasts to give opinions on dress designs before they are sent to manufacturers.
December to May is prom season. On a typical Saturday or Sunday, about 150 girls are trying on dresses in the eight available dressing rooms at RaeLynn's Boutique, 455 Greenwood Park Drive South, Greenwood IN 46142.
RaeLynn's keeps a registry of prom dresses so that — heaven forbid — no one arrives at their prom with a "twin" across the room. For every prom tuxedo rental, $5 is donated back to the student's school.
McDaniel took a timeout recently to talk with the Indianapolis Star about her business.
Question: How did you get in this?
Answer: I found out I wasn't a stay-at-home mom, and since I had worked in a bridal shop, I started thinking about prom dresses.
Q: Who is RaeLynn?
A: Bridgett and I were calling each other by our first and middle names one day, and we got to thinking how our middle names would sound together.
Q: What was your prom like?
A: Puffy sleeves, taffeta sleeves, organza skirts. Back in the day, there were no patterns on dresses, no low cutouts. Everything was more conservative.
Q: What's hot this year?
A: There is a comeback in peacock and mermaid dresses, feathers, ruffles and high-low, with the hem short in the front and longer in the back. Tuxedos are less boxy . . . a more athletic fit.
Q: How about accessories?
A: Big, bold dangle earrings; platform heels; chunky bracelets and fun flowers in the hair.
Q: What are some of the Southside prom themes in recent years?
A: Cinderella, Casino, Mardi Gras. Some girls buy their dresses according to the themes.
Q: How many employees do you have?
A: It's just me and Bridgett, with 18 part-time high school and college girls. I never hire more than one or two from each school.
Q: How far do your customers travel?
A: They come from as far as Kansas, South Dakota, out East. Some girls attending the Super Bowl with their families came in; it amazes me because they like the small "mom-and-pop" stores.
Q: Who is your most famous customer?
A: We dressed Katie Stamm of Seymour when she was Miss America.
Q: What's coming up for next year?
A: We will see a return to classic styles, off-the-shoulder, one-shoulder, jewel tones … a more sophisticated look.
# # #
RaeLynn's Boutique is known in Indiana and surrounding states for their unique and high fashion prom dresses and pageant gowns. RaeLynn's has received many awards for outstanding customer service and is a premier retailer for the top social occasion dress designers in the world, including one of the Top 10 Prom stores in the United States. Visit RaeLynn's website at http://www.raelynns.com
View the complete press release here.
Tips for buying prom dresses
February 29, 2012
Prom. So many dresses, so little time. It goes without saying that along with the general anticipation for prom season, there are mixed emotions of anxiety and excitement that follow closely in its wake. The one object of focus that causes issues for most people is of course, the 'prom dress'. The single most important piece of merchandise a girl will ever purchase, aside from her wedding gown. When venturing out to prom dress stores on your quest for that perfect piece of material that fits like a glove and makes you feel like a million bucks, it is important to keep a few things in mind.
Truths about Buying Prom Dresses Online
Three words. Major No No. I say this for the simple reason that it is never a good idea to purchase something as pricey as a prom dress over the internet. Not only because you are missing out on the chance to be a good Samaritan by supporting your local dress store with some much needed business, but because prom dress shopping via computer screen and mouse is nothing like shopping for regular clothing. Many prom dress designers make their size charts based on different measurements and this means GUESS AND CHECK. Which basically boils down into a big inconvenient mess for you when you eventually receive your gown (and who knows how long that can take in and of itself, assuming it does show up). Pants and shirts are sized nothing like prom dresses and require a whole other set of measurements. Even if you are familiar with how dress measurements are taken and you are “pretty sure” that the dress taunting you on the screen of your computer is the one that you want, don’t hit that Add to Shopping Cart button because there is never a guarantee that what you see is what you get with online shipping.
Saving Now Costs More Later
Pinching a penny here might hemorrhage your cute little wallet later. It is always an attractive deal when you can see your dream dress with a cheap tag attached to it. However, be sure to shop around and do your research before you make that final purchase because most stores will not take returns or perform refunds. It is vital that you begin your shopping early for this reason. NOTE: Also remember that some stores will advertise that they are having certain sales or mark downs, but the truth is that they may only be hiking their prices up even higher just to say they are “marking them down” to their normal store price so you aren’t truly getting any deal or sale at all. Quality is also another aspect of the package to consider when buying your dress. Saving a couple dollars to buy a poor quality dress that might not hold up as well as an excellent quality prom dress isn’t the route to take, especially if you want to possibly sell your dress after you are finished with it.
Customer Service
Be sure to buy a dress from the store that works for you and fights for your business. Every individual deserves to be treated like royalty and customer service is vital. Respect and honesty are important along with product knowledge. It is always important to look for this in each store’s customer service because the store that services you well demonstrates to you that they have an interest in forming a relationship with you and that they value your business. A store that services you well the first time will serve you even better down the road.
If you love it, buy it
If you find that you try on a prom dress and your heart falls in love with it, Buy It. No more can truly be said here because it is that black and white. Whether it is the first dress you put on, or the 25th, if you put it on and hate the thought of another girl wearing it to your prom, pull out the plastic and take it home with you. Prom dresses sell extremely quick and who’s to say that 5 minutes after you leave to “think on it” someone else won’t walk in with no qualms and buy it for themselves. Bottom line, if you love it, buy it.
Stores with Registries
Enough cannot be said about shopping at stores with a registry for their prom dresses. This amazing list is what will keep you from that embarrassing moment when you walk in and see someone else in YOUR DRESS! And knowing your luck, it might just be that one girl in your school that inspires anything but warm fuzzy feelings. Who wore it best?? Yeah, let’s just skip that drama and not find out.
Shop it like you’ll wear it
When you finally find that one prom dress that makes you see stars, ask for jewelry and shoes to go with it. Its important to see what you will look like on your special night ahead of time so you can spend your time focusing on more important things…like hair. Its also a good way to yet again test the store’s customer service.
Prom Dresses in Indianapolis
RaeLynn's Boutique, located near the Greenwood Park Mall has the largest selection Prom Dresses in Indianapolis. You will notice the moment you walk into the door, the overwhelming feeling of so many prom dresses waiting for you to try them on! After being immediately greeted, our sales associates will help you with every step of your prom dress purchase. We have a wide assortment of classic jewelry to trendy 'chunky' necklace, earring and bracelet sets. In addition, our large selection of the latest prom shoes that will finalize your complete ensemble, making you ready for prom! Don't forget about our flexible layway program that only requires half down on your dress, and payments every two weeks until it is paid off! RaeLynn's strives to turn our customers into clients. Stop in and experience prom dress shopping at its finest!
RaeLynn's Boutique is located on Fry Road, between US 31 and Madison Avenue, right next to the Regal Movie Theater, behind Kohl's and Best Buy.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Rating:
Review:
RaeLynns has the most prom dresses I have seen anywhere! It was crazy! So glad we drove to see them, they are awesome -Amanda
Buying Online- Three words. Major no no. I say this for the simple reason that it is never a good idea to purchase something as pricey as a prom dress over the World Wide Web. Not only because you are missing out on the chance to be a good Samaritan by supporting your local dress store with some much needed business, but because prom dress shopping via computer screen and mouse is nothing like shopping for regular clothing. Many designers make their size charts based on different measurements and this means GUESS AND CHECK. Which basically boils down into a big inconvenient mess for you when you eventually receive your gown (and who knows how long that can take in and of itself). Pants and shirts are sized nothing like a prom dress and require a whole other set of measurements. Even if you are familiar with how dress measurements are taken and you are “pretty sure” that the dress taunting you on the screen of your computer is the one that you want, don’t hit that Add to Shopping Cart button because there is never a guarantee that what you see is what you get with online shipping.
Saving Now Costs More Later-Pinching a penny here might hemorrhage your cute little wallet later. It is always an attractive deal when you can see your dream dress with a cheap tag attached to it. However, be sure to shop around and do your research before you make that final purchase because most stores will not take returns or perform refunds. It is vital that you begin your shopping early for this reason. Also remember that some stores will advertise that they are having certain sales or mark downs, but the truth is that they may only be hiking their prices up even higher just to say they are “marking them down” to their normal store price so you aren’t truly getting any deal or sale at all. Quality is also another aspect of the package to consider when buying your dress. Saving a couple dollars to buy a poor quality dress that might not hold up as well as an excellent quality dress isn’t the route to take, especially if you want to possibly sell your dress after you are finished with it.
Customer Service-Be sure to buy a dress from the store that works for you and fights for your business. Every individual deserves to be treated like royalty and customer service is vital. Respect and honesty are important along with product knowledge. It is always important to look for this in each store’s customer service because the store that services you well demonstrates to you that they have an interest in forming a relationship with you and that they value your business. A store that services you well the first time will serve you even better down the road.
If you love it, buy it- If you find that you try on a dress and your heart falls in love with it, buy it. No more can truly be said here because it is that black and white. Whether it is the first dress you put on, or the 25th, if you put it on and hate the thought of another girl wearing it to your prom, pull out the plastic and take it home with you. Dresses go quickly and who’s to say that 5 minutes after you leave to “think on it” someone else won’t walk in with no qualms and buy it for themselves. Bottom line, if you love it, buy it.
Stores with Registries- Enough cannot be said about shopping at stores with a dress registry. This amazing list is what will keep you from that embarrassing moment when you walk in and see someone else in YOUR DRESS. And knowing your luck, it might just be that one girl in your school that inspires anything but warm fuzzy feelings. Who wore it best?? Yeah, let’s just skip that drama and not find out.
Shop it like you’ll wear it- When you finally find that one dress that makes you see stars, ask for jewelry and shoes to go with it. Its important to see what you will look like on your special night ahead of time so you can spend your time focusing on more important things…like hair. Its also a good way to yet again test the store’s customer service.
Selena Gomez New Years Eve Dress by Sherri Hill
January 3, 2012
Selena Gomez Sings in New Year Wearing Sherri Hill
Selena Gomez chose to wear a custom Sherri Hill dress for her performance at MTV's New Years Eve Party with Justin Bieber.

Sherri Hill Prom Dresses are available at RaeLynn's Boutique in Indiana. RaeLynn's Boutique is centrally located in Indianapolis to serve customers from Kentucky, Illinois, Chicago, Ohio and Michigan. Stop in to see us when looking for the a Prom Dress Store near you!
Be a RockStar Sherri Hill Prom Dresses in Indiana
January 2, 2012
Sherri Hill Prom Dresses are always known for fashion forward trend setting looks here in Indianapolis, Indiana. Well, this year proves to be no different with the look being most requested “The Rock Star!” An over the top iridescent bling that stands out from all other stoning.
Be a Rock Star at Prom with Sherri Hill
The Rock Star collection boasts both long and short lengths, true black to vivid rich colorful hues, and even the trend of feathers. To top off the trendy Sherri Hill Prom Dresses look, add the killer peep toe pump with the iridescent bling and a 5 inch heel from Alisha Hill and your Sherri Hill Prom Dress trend setting look can truly be a family affair.

RaeLynn's Boutique is one of the largest Prom Dress Stores in Indiana, Kentucky, Ohio, Illinois and Michigan. We are Authorizied Dealers for all of the top Prom Dress Designers, including Sherri Hill, for Prom 2012.
RaeLynn's Boutique – Prom Dresses & Tuxedos
455 Greenwood Park Dr S
Greenwood, IN 46142
(317) 889-7766
www.raelynns.com
CONTEST! Win 20% OFF your Prom Dress!
December 28, 2011

Contest Prizes!
- Minimum 20% off your Prom Dress purchased at Midnight Madness!
- Enter RaeLynn's Midnight Madness Sale 10 minutes early to beat the crowd!
How do I Win?!
- 'Like' this Page
- Follow @raelynns on Twitter
- Tweet the following:
"Follow @raelynns and come 2 their Midnight Madness Sale this Friday for 10-50% Off your dress for prom http://bit.ly/t4pyEj #raelynns Pls RT" - 50 people must participate. 1 random person in the first 50 will Win!!
- Winner will be notified via Twitter
RaeLynn’s Midnight Madness Sale December 30th
December 19, 2011

FOR IMMEDIATE RELEASE
3rd Annual Midnight Madness December 30, 2011 at RaeLynn's Boutique – All Prom Dresses 10-50% Off with the chance to win a FREE prom dress. Doors open at 7pm
GREENWOOD, Indiana (December 19, 2011) – It's time to kick-off the Prom 2012 season at RaeLynn's Boutique! On December 30, 2011, RaeLynn's will host their 3rd Annual Midnight Madness Sale from 7pm-12am. All dresses in the store are 10%-50% off! A lucky shopper can even win a FREE Dress. The first 100 people will received a free #raelynns T-Shirt.
As one of the Top 10 Prom stores in the United States, RaeLynn's Boutique brings styles from the runways of New York, Chicago and Atlanta right to Indianapolis, IN. The girls should be ready for funky styles, bold prints, vibrant colors, and lots of sequins!
"With the largest selection in Indy, our Midnight Madness is the perfect opportunity for girls to get high-end dresses on sale, since it will be our only sale of the season," said Alison McDaniel, owner of RaeLynn's Boutique.
Customers should expect to make RaeLynn's Boutique their one-stop shop this year. Along with thousands of gorgeous prom dresses & evening gowns, this boutique has beautiful jewelry and stylish shoes and accessories heels to compliment each dress.
The employees at RaeLynn's Boutique know just how important prom is to each girl who walks through that door. As customers arrive at RaeLynn's they are greeted with a smile and assigned an employee to assist them at the dressing rooms. At the register, their dress will be added to the Prom Dress Registry to avoid selling the same dress to the same school.
"We absolutely cannot wait to see what people are looking for this year," said Steph Wolfred, an employee at RaeLynn's. "Midnight Madness is a great event to jump start the prom season and save a little money too!"
RaeLynn's Boutique is located at 455 Greenwood Park Dr S, Greenwood, IN. On Fry Road, in front of the AMC movie theater and behind Kohl's and Best Buy.
Begin the New Year with "Buying your Prom Dress" already checked off your to-do list. RaeLynn's encourages everyone to stop in to see all the new dresses before their big event on December 30!
Contact:
RaeLynn's Boutique
(317) 889-7766
www.raelynns.com
info@raelynns.com
Kanye West Protege Rocking Mac Duggal Dresses
December 19, 2011

Kanye West Protege Brings the Fierce
to YRB Magazine in a Mac Duggal!
Pictured from Left to Right, Fiona wearing Mac Duggal style #1133; shimmering in Mac Duggal style #11335D.
R&B artist and Kanye West protege, Melanie Fiona, rocks a pair of Mag Duggal Dresses in the December 2011 issue of YRB Magazine! Mac Duggal Dresses are available at RaeLynn's Boutique in Indianapolis
Tangerine Tango 2012 Prom Dresses
December 17, 2011
Well, if you haven’t heard (even Ryan Seacrest is talking about the color) Tangerine Tango is the 2012 color of the year! Each year the Pantone Color Institute names the color of the year, last year it was Honeysuckle said to encouraged us to face everyday troubles with verve and vigor.
Ringing in 2012 with Tangerine Tango
Defined by the institute as a spirited reddish orange, continues to provide the energy boost we need to recharge and move forward. Leatrice Eiseman, executive director of the Pantone Color Institute® describes the color as “Sophisticated but at the same time dramatic and seductive, Tangerine Tango is an orange with a lot of depth to it.
Reminiscent of the radiant shadings of a sunset, Tangerine Tango marries the vivaciousness and adrenaline rush of red with the friendliness and warmth of yellow, to form a high-visibility, magnetic hue that emanates heat and energy.” Look for this vivid hue from proms top designers to create your color of the year look.
Find your Tangerine Tango Prom Dress at your local Prom Dress Store in Indianapolis, RaeLynn's Boutique
Mac Duggal Dresses in Indianapolis
December 13, 2011

Mac Duggal Couture Dresses
Mac Duggal Prom Dresses are shining through for Prom 2012 at RaeLynn's Boutique. They have such fresh new looks and styles that lead the industry with unique designs with a flare for haute couture. When looking at a Mac Duggal design, the amazing dresses in his line are showcased on pageant stages across the world and movies and television shows.
Mac Duggal Pageant Dresses
Your head turning entrance will be captured in your Mac Duggal gown because of their trend setting styling for which Mac Duggal Pageant Dresses are famous for. Mac Duggal Prom Dresses in Indianapolis are available at RaeLynn's Boutique.
